Yoga clothing market size to grow by USD 17, 150. 75 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics – Technavio – Yahoo Finance

NEW YORK , Jan. 25, 2023 /PRNewswire/ — The global yoga clothing market size is estimated to increase by USD 17, 150. 75 million from 2022 to 2027. The market’s growth momentum will accelerate at a CAGR of 7. 15% during the forecast period, according to Technavio   — Request a sample report

Technavio has announced its latest market research report titled Global Yoga Clothing Market 2023-2027

Global yoga clothes market – Vendor analysis

Vendor offerings –

  • adidas AG : The company offers yoga clothing such as Versatile Windbreaker and Yoga Training Pants.

  • ANTA Sports Products Ltd. –   The company offers yoga clothing such as Calle Bra and Crosscourt Bra Top.

  • ASICS Corp. – The company offers yoga clothing such as Metarun Bra and Women Coaching Graphic Bra Women.

  • Authentic Brands Group LLC –   The company offers yoga clothing such as Women Eddie Bauer Green Capri Leggings and Eddie Bauer Athletic Pants Sz 2XL Black Yoga Workout.

  • For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global yoga exercise clothing market is fragmented , with the presence of multiple players and a few established players. A few prominent vendors that offer yoga exercises clothing in the market are adidas AG, ANTA Sports Products Ltd., ASICS Corp., Authentic Brands Group LLC, BasicNet Spa, Berkshire Hathaway Inc., Columbia Sportswear Co., Frasers Group plc, Hanesbrands Incorporation., Hugger Mugger Yoga Items LLC Inc., La Vie Boheme Yoga, lululemon athletica Inc., Manduka LLC, New Balance Athletics Inc., Nike Inc., PUMA SE, Ralph Lauren Corp., Under Armour Inc., VF Corp., plus Yoga Direct LLC and others.

Vendors in the market compete on many different factors, including price, quality, technology, brand, and variety. The market is expected to experience a sizable production capacity during the forecast period, as the competitors are expected to expand their presence in low-penetrated markets such as developing countries. An increase in the production capacity will allow the competitors to meet the surging demand for yoga apparel.

Global yoga clothing marketplace – Customer landscape

To help companies evaluate and develop development strategies, the report outlines –

Global yoga clothing market – Segmentation assessment

Segment overview

Technavio has segmented the market based on product (bottom wear, top wear, and accessories) and end-user (men and women).

  • The bottom wear segment will grow in a significant rate during the forecast period. The bottom wear used for yoga includes sweatpants, sweat shorts, joggers, slacks, capris, and tights. The key rivals are introducing innovative bottom wear to attract yoga exercise enthusiasts. These factors are expected to fuel the growth of the segment during the forecast period

Geography overview

Based on geography, the global yoga clothing market is segmented into North America , Europe , APAC, South America , and Middle East and Africa . The report provides actionable insights and estimates the contribution of all regions to the growth of the global yoga clothing market.

  • North America is estimated in order to account for 32% of the development of the global market throughout the forecast period. The demand for such clothing in the region has increased, with the rise in participation in fitness activities like yoga. In addition , the need for innovative yoga clothes designs and patterns that offer enhanced comfort, better performance, and are lightweight is also high. Such factors will fuel the regional market growth during the forecast period

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Global yoga clothing market   – Market dynamics

Leading drivers – The growing number of yoga practitioners is driving the marketplace growth. The popularity of yoga exercises has increased significantly, especially in North America . Yoga exercise and meditation offer multiple benefits, such as stress relief, flexibility, general fitness, and overall development of health. The sales of yoga clothing are required to grow owing to the increasing awareness about yoga globally. Such factors will gas the market growth during the forecast period.

Key trends –  The increasing popularity of customized yoga clothing is a key trend in the market. Market competitors are focusing on strategies such as faster delivery processes and mass customization. This is propelled by technology, supply chain transformation, and organizational restructuring. To achieve this, companies are adopting technologies such as computer-aided designing (CAD), body scanning, digital printing, flexible manufacturing systems, and computer-integrated manufacturing tools and techniques. These factors will support the market development during the forecast period.

Major challenges –  The availability of counterfeit products is challenging market growth. The presence of counterfeit products leads to an unfair competitive scenario, price standardization, and market share erosion. These products are priced lower than branded products, which negatively impacts the sale of genuine top quality products. In addition , counterfeit yoga exercise clothing products are of low quality and do not meet manufacturing standards in terms of colors, high quality, and fabric. Therefore , the particular increasing availability of counterfeit clothes will impede the growth of the market during the prediction period.

Drivers, trends, plus challenges have an impact on marketplace dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this yoga clothing market record?

  • CAGR of the market during the forecast period

  • Detailed information on factors that will drive the growth of the yoga exercises clothing market between 2023 and 2027

  • Precise estimation of the size of the yoga clothing market and its contribution to the parent market

  • Accurate predictions about upcoming trends and changes in consumer behavior

  • Growth of the yoga exercise clothing market across North America , Europe , APAC, South America , and Middle East and Africa

  • A thorough analysis of the market’s competitive landscape and detailed information about vendors

  • Comprehensive evaluation of factors that will challenge the growth of yoga exercises clothing market vendors

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Yoga exercises Clothing Market Scope

Report Coverage


Page number


Base year


Historic period


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 7. 15%

Market growth 2023-2027

USD 17, 150. 75 million

Marketplace structure


YoY growth 2022-2023  (%)

6. 45

Regional analysis

North America, Europe, APAC, South America, and Middle East plus Africa

Performing market factor

North America at 32%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading vendors, market positioning associated with vendors, competitive strategies, and industry risks

Key companies profiled

adidas AG, ANTA Sports Products Ltd., ASICS Corp., Genuine Brands Group LLC, BasicNet Spa, Berkshire Hathaway Inc., Columbia Sportswear Co., Frasers Group plc, Hanesbrands Incorporation., Hugger Mugger Yoga Items LLC Inc., La Compete Boheme Yoga, lululemon athletica Inc., Manduka LLC, Brand new Balance Athletics Inc., Nike pas cher Inc., PUMA SE, Rob Lauren Corp., Under Armour Inc., VF Corp., and Yoga Direct LLC

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Table of contents

1 Executive Summary

  • 1 . 1 Market place overview

2 Market Landscape

  • 2 . 1 Market ecosystem

3 Market Sizing

  • 3. 1 Market definition

  • 3. 3 Market size 2022

4 Historic Market Size

5 Five Forces Analysis

  • 5. 1 Five forces summary

  • 5. 6 Threat of rivalry

  • 5. 7 Market condition

6 Market Segmentation by Product

  • 6. 1 Marketplace segments

7 Market Segmentation by End-user

  • 7. 1 Market segments

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

  • 10. 1 Marketplace drivers

  • 10. 2 Market challenges

  • 10. 4 Industry trends

11 Vendor Landscape

  • 11. 1 Overview

  • 11. 2 Vendor landscape

  • 11. 4 Industry risks

12 Merchant Analysis

  • 12. one Vendors covered

  • 12. 3 adidas AG

  • 12. five ASICS Corp.

  • 12. 7 BasicNet Spa

  • 12. 9 Hanesbrands Inc.

  • 12. 11 La Vie Boheme Yoga

  • 12. 13 Nike Inc.

  • 12. 14 PUMA SE

  • 12. 15 Ralph Lauren Corp.

  • 12. 16 Under Armour Incorporation.

  • 12. 17 VF Corp.

13 Appendix

  • 13. 1 Scope of the report

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17, 000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing plus potential markets and assess their competitive positions within changing market scenarios.

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